To mark profits is preponderant task of survival for any industry. Many times it gets obliterated, in silence, the concept Social Responsibility and left unnoticed for decades. Success of an industry depends upon its offering and how ‘sweetly’ people perceive it. In marketing terms, how well the behavioral changes are induced to attain the favorable disposition.
The sugar industry of America had an idea for its people, if persuaded, to shift dietary habits towards low fat. To remain healthy fat would have needed to be replaced with something else. Thus, an opportunity to spearhead a paradigm shift of three folds in per-capita sugar consumption.
The biggest threat that sugar leads to obesity and it had to keep in check by manipulating the facts. To derail the discussion, the sugar industry paid scientists in the 1960s to play down the link between obesity and heart-diseases and promote saturated fat as culprit instead. The internal sugar industry documents, recently discovered by a researcher, at UNIVERSITY OF CALIFORNIA suggests that the dietary habits and recommendations were largely overshadowed by the sugar industry for last five decades. It ultimately became public opinion and consumers dutifully obeyed. The documents reveal that the sugar association paid three Harvard scientists to publish the malfeasance study that minimize the link between sugar and heart disease.
People replaced steak and sausages with pasta and rice, butter with margarine and vegetable oils, eggs with muesli, and milk with low-fat milk. But instead of becoming healthier, they grew fatter and sicker. In 1950s, just 12% Americans were obese whereas in 2000, it surged to 35%. In case of UK, it is even more terrible. Only 6% Britons were obese in 1980, today, two-third of Britons are either obese or overweight.
The conspiracy of projecting the different angle is widespread. Many organizations are indulged to makeover the grime as gold. In 2015, the New York Times obtained emails revealing Coca-Cola’s sponsored researches aimed at minimizing the effects of sugary drinks on obesity. Recently, the associated press obtained emails showing how a candy trade association funded and influenced studies to show that children who eat sweets have healthier body weight than others.