“50% Frightened: 50% Excited,” 6 remarkable quotes of Duncan Wardle at South Summit 2018

Duncan Wardle is former vice president of innovation and creativity at Disney, the world’s most creative organization, the Walt Disney Company. He now serves as an independent innovation and design thinking consultant, helping companies embed a culture of innovation and creativity across their organization.

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He was a keynote speaker at South Summit 2018. His impressive speech was persuasive enough to reiterate the famous quote of Albert Einstein,  “Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution.”


Here are six beautiful excerpts of his speech:


“Consumer insights have been under-used.”


“Big data is faster but consumers are humans, they have emotions.”

“If you are not doing different, you are not innovating.”


“13% of a human brain is conscious, 87% is unconscious. You cannot access the subconscious brain when stressed.”


“AI will not have curiosity, imagination, creativity and intuition. Humans are born with it.”


“50% excited, 50% frightened is a good place to be.” Talking about bravery and risk.

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