Case Study: Personal Protective Equipment (PPE) Market Assessment – USA & Europe

Date: June 2021

Client:

A global Chemicals & Materials company is looking to enter the market for specialized personal protective equipment (PPE) in the US and Europe through an acquisition of a small player based in North America.

The Infrastructure of Laboratory Safety | Lab Manager

Objective

The objective was to confirm or refute and provide a better understanding of some of the key hypotheses of the PPE market dynamics to support the client’s assessment of its acquisition target in the space. 

Work

  • Assessed the PPE market landscape, including buying decision drivers of distributors and end-users
  • Further, assessed the competitive landscape, particularly key success factors and entry barriers that influence the acquisition target’s growth ability in this market
Methodology
  • Secondary Research
  • Industry expert interviews
  • Information synthesis

Results

The gathered insights helped the client to better understand if and how quickly they could penetrate the PPE market with differentiated products, as well as how defensible their position would be, once they entered the market through acquiring the target player. 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s