Case Study: Indian Dairy Market Assessment and GTM Strategy

June 2021

Client

An international trade-promotion and investment agency was looking to understand Indian dairy market to identify growth prospects in premium dairy category

Objective

Develop a thorough understanding of dairy market in India, identify underlying opportunities in the premium segment and develop go-to-market strategy

Work

  • To size the total market in India and identify macroeconomic trends responsible for growth
  • To analyse the opportunity gaps specific to premium segment
  • To understand current and future trends shaping Indian dairy market
  • Through competition analysis, distribution model and scope of partnerships

Methodology

In-depth Secondary Research

Market Sizing Modeling

Industry Experts Interviews
  • Marketing Manager – Flavoured Milk/Milkshake Category
  • General Manager of a leading co-operative
  • Head of Procurement and Logistics of a leading dairy importer
  • Global Dairy Innovation Director of a leading dairy manufacturer

Results

The client had the through understanding on the market size, opportunities at category level, competition landscape, key success factors to win the market

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s