Case Study: High-Efficiency Electric Motor Market Assessment & Growth Strategy

October 2021

Client

A well-funded technology company had developed a breakthrough electric motor system and was looking to identify and prioritize growth opportunities across various segments.

Objective

The objective was to help the client in funnelling down segments up to the 3 most qualifying ones (the 3 final ones were Mobility, Industrials, and HVAC) on a global scale, to deep dive into identified market opportunities, and to understand the customer needs within. 

Sourav’s Role

  • Collaborate with an international team consisting of a very Senior Collaboration Manager (based out of London), an Industry Expert Consultant (based out of France).
  • Conduct extensive market research to understand the industry dynamics, develop value chain across industries, and assess market and competitive analysis.
  • Deep dives of the high-priority opportunities, covering the customer perspective to determine implications on the client’s value proposition and go-to-market strategy

Results

Help prioritize and assess the most attractive market opportunities for the client to invest in, to ultimately support the client’s strategy & corporate finance leading to a liquidity event. 

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