I’ve always been a problem solver.
Today, technology and data are rapidly transforming our decision-making abilities. At the same time, it seems easier to find the information. However, companies still lack the on-the-ground knowledge and evidence-based research to help them make smart decisions about how to do business in a new (or existing) market, or even if they should be doing business there at all.
To cope with the gap, and have an eagle-eye, evidence-based research and consulting come in – there lies my area of expertise.
Whether it was to strategize the launch of a new snack range for General Mills in Spain or explore the eSports market for Telefonica in Argentina or introduce Wolbachia in Aedes aegypti mosquitoes to control dengue in India – I have worked on numerous strategic consulting projects in various industries across four continents.
To unfold my passion into a profession, I help organizations develop ideas that derive extraordinary results. Insights that are fact-based and rigorously researched. Evidence that managers and leaders can rely upon to make strategic decisions.
Major Professional Associations:
Education: MBA, Master in Market Research and Consumer Behaviour
What People Say
“He is the one who brings a good spoonful of common sense when the job takes a wrong direction.”
Javier Arenas, Partner – El Departamento
“Trust and Handwork, that makes him absolutely excellent to work with.”
Saurabh Agarwal, INSEAD & Mckinsey & Co
“He is talented, dedicated and Very Focused.”
Carlos Rodriguez, Founder & CTO, CogniFit
SOURAV RAINA 