Have you ever thought of pricing beyond cost + margin?
Did you ever notice the way you make decisions by available choices?
Did you ever feel curious when a book judged by its compelling cover became a boring read?
Have you ever thought why a shirt is priced at 2999 instead of 3000?
“The answer doesn’t have to be in your head; you can look outside yourself. If you’re truly looking at things objectively, you must recognize that the probability of you always having the best answer is small and that, even if you have it, you can’t be confident that you do before others test you. So it is invaluable to know what you don’t know. Ask yourself: Am I seeing this just through my own eyes? If so, then you should know that you’re terribly handicapped.”
Why do we do the things we do? What is it exactly that drives our action? What do we know about our motives? A consumer decision-making journey is not easy to understand. We rarely make rational choices in our lives and our purchases…
A nudge is an aspect of the choice architecture that alters people’s Behaviour in a predictable way without forbidding any options or significantly changing their economic incentives. To count as a mere nudge, the intervention must be easy and cheap to avoid. Nudges are not mandates. Putting fruit at eye level counts as a nudge. Banning junk food does not.
As storytelling is becoming another mainstream mode of advertising, what kind of stories a brand should tell to keep it outstanding and clutter-free.
The way you deal with your greatest adversities will shape your character far more than the adversities themselves. Much like iron is forged by heat, your most significant challenges and your most painful experiences present the greatest opportunities for your personal growth.
You accommodated a thousand failures of mine, and yet you foresee the other side of mine, which is about to realise. I believe your words as much as I believe in myself. Your everlasting impression on my life will reflect on my leadership tomorrow and forever. I am your lifetime student, and I am blessed of being one…..