Why do we do the things we do? What is it exactly that drives our action? What do we know about our motives? A consumer decision-making journey is not easy to understand. We rarely make rational choices in our lives and our purchases…
Blogs
Nudged: How Brands Can Create a Difference by Using Behavioural Economics
A nudge is an aspect of the choice architecture that alters people’s Behaviour in a predictable way without forbidding any options or significantly changing their economic incentives. To count as a mere nudge, the intervention must be easy and cheap to avoid. Nudges are not mandates. Putting fruit at eye level counts as a nudge. Banning junk food does not.
Brand Storytelling: The Power of Purpose
As storytelling is becoming another mainstream mode of advertising, what kind of stories a brand should tell to keep it outstanding and clutter-free.
Why is learning more important than grades?
When I got the admission call from IE Business School, it was a dream come true to study with extraordinary…
Event: Branding building in the age of cognitive overload
Since Professor Richard Thaler has got Nobel in Economics for his theory about “Exuberance is Rational,” it is sort of…
How “Market-ing” is Evolving in Digital Era
As the market-ing entered into the digital era and thus continuously evolving its concepts. Marketers have to re-look and re-arrange the…
