Beware, millennials are watching you.
Saying thank you provides a valuable signal that you are someone with whom a high-quality relationship could be formed
Duncan Wardle is former vice president of innovation and creativity at Disney, the world’s most creative organization, the Walt Disney Company. He now serves as an independent innovation and design thinking consultant, helping companies embed a culture of innovation and creativity across their organization.
Have you ever thought of pricing beyond cost + margin?
Did you ever notice the way you make decisions by available choices?
Did you ever feel curious when a book judged by its compelling cover became a boring read?
Have you ever thought why a shirt is priced at 2999 instead of 3000?
Since Professor Richard Thaler has got Nobel in Economics for his theory about "Exuberance is Rational," it is sort of introspection for me to sit and re-look the concepts of marketing I know. I always perceived myself as an irrational customer, that's why I was reluctant to pay the maintenance fee for 1 year at CR7 … Continue reading Event: Branding building in the age of cognitive overload