10 forms of content that work best for SEO

Search engines have two primary functions: crawling and building an index, and providing search users with a ranked list of the websites they’ve determined are the most relevant. Great Content encourages people to link to your pages and shows Google your pages are exciting and reliable. This leads to a successful SEARCH ENGINE OPTIMISATION  because Google wants to show interesting and authoritative pages in its search results.

Nudged: How Brands Can Create a Difference by Using Behavioural Economics

A nudge is an aspect of the choice architecture that alters people’s Behaviour in a predictable way without forbidding any options or significantly changing their economic incentives. To count as a mere nudge, the intervention must be easy and cheap to avoid. Nudges are not mandates. Putting fruit at eye level counts as a nudge. Banning junk food does not.