It takes over 10 years to bring a new drug to the market. As of 2014, according to Tufts Center for the Study of Drug Development (CSDD), the cost of developing a new prescription drug that gains market approval is approximately $2.6 billion.
The recent development of Covid-19 is set to transform the way we live and the way we work. Perhaps more people will lose the jobs, not due to the impact of Covid-19 but their inability to learn new skills at a much faster speed.
1. The state creates incentives for people to invest and innovate through guaranteeing private property rights and enforcing contract law. … More
Search engines have two primary functions: crawling and building an index, and providing search users with a ranked list of the websites they’ve determined are the most relevant. Great Content encourages people to link to your pages and shows Google your pages are exciting and reliable. This leads to a successful SEARCH ENGINE OPTIMISATION because Google wants to show interesting and authoritative pages in its search results.
Have you ever thought of pricing beyond cost + margin?
Did you ever notice the way you make decisions by available choices?
Did you ever feel curious when a book judged by its compelling cover became a boring read?
Have you ever thought why a shirt is priced at 2999 instead of 3000?
Why do we do the things we do? What is it exactly that drives our action? What do we know about our motives? A consumer decision-making journey is not easy to understand. We rarely make rational choices in our lives and our purchases…
A nudge is an aspect of the choice architecture that alters people’s Behaviour in a predictable way without forbidding any options or significantly changing their economic incentives. To count as a mere nudge, the intervention must be easy and cheap to avoid. Nudges are not mandates. Putting fruit at eye level counts as a nudge. Banning junk food does not.
As storytelling is becoming another mainstream mode of advertising, what kind of stories a brand should tell to keep it outstanding and clutter-free.
When I got the admission call from IE Business School, it was a dream come true to study with extraordinary … More
Since Professor Richard Thaler has got Nobel in Economics for his theory about “Exuberance is Rational,” it is sort of … More