10 Months, 10 Things — All About IE

31 students in a class representing 26 nations, it was a dream come true. We built our own nation, a nation of nations. A neverending bond defined by love and gratitude. If I write my story about these flawless people, words will fall apart. Let me hide those great feelings into the safe of my heart forever because few things can never be expressed but to be felt, eternally. All I do, to love you, MRCB O2.

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Why is learning more important than grades?

When I got the admission call from IE Business School, it was a dream come true to study with extraordinary colleagues in one of world's best business school. Soon I realised it is not easy to be a part of the best place; you have to sacrifice all your comfort to get going, to perform … Continue reading Why is learning more important than grades?

Event: Branding building in the age of cognitive overload

Since Professor Richard Thaler has got Nobel in Economics for his theory about "Exuberance is Rational," it is sort of introspection for me to sit and re-look the concepts of marketing I know. I always perceived myself as an irrational customer, that's why I was reluctant to pay the maintenance fee for 1 year at CR7 … Continue reading Event: Branding building in the age of cognitive overload

Tough Love

If continued working with Asian Paints, today I would have completed 6 years of professional journey. It is wonderful to be at IE and starting a new adventure with hugely talented & phenomenally diverse bunch of people on earth. Sometimes, I can't even believe that it is happening and yes, it is profoundly happening now. Starting … Continue reading Tough Love

How “Market-ing” is Evolving in Digital Era

As the market-ing entered into the digital era and thus continuously evolving its concepts. Marketers have to re-look and re-arrange the strategical inputs to co-create the whole thing. Unsurprisingly, marketing has adopted the process of digitalization at its best to understand and connect the customers, thereby creating the superior value propositions. In the digital world, communities … Continue reading How “Market-ing” is Evolving in Digital Era

Young & Productive: Focus in Social Disruption

Speaking to young minds is an exceptional experience, fiercely energetic and eager to learn. They unusually figure out the directive path with steak eye & always curious to question. It happened to be at Lovely Professional University last month while speaking to around 400 grad students. Today the world is evolving in an entirely different … Continue reading Young & Productive: Focus in Social Disruption

How Sugar Industry Dodged Its Social Responsibility

To mark profits is preponderant task of survival for any industry. Many times it gets obliterated, in silence, the concept Social Responsibility and left unnoticed for decades. Success of an industry depends upon its offering and how ‘sweetly’ people perceive it. In marketing terms, how well the behavioral changes are induced to attain the favorable … Continue reading How Sugar Industry Dodged Its Social Responsibility

Five Major Challenges That India Continue To Face This Year

Every passing year rewriting the glory of India; as a nation of great potential, a young, vibrant and emerging economy, a source of human resources to the world. Since 1991, though unhurriedly, India has moved far ahead but a lot is yet to be done,. Right from social evils to natural resources, India is still … Continue reading Five Major Challenges That India Continue To Face This Year