A nudge is an aspect of the choice architecture that alters people’s Behaviour in a predictable way without forbidding any options or significantly changing their economic incentives. To count as a mere nudge, the intervention must be easy and cheap to avoid. Nudges are not mandates. Putting fruit at eye level counts as a nudge. Banning junk food does not.
As storytelling is becoming another mainstream mode of advertising, what kind of stories a brand should tell to keep it outstanding and clutter-free.
The way you deal with your greatest adversities will shape your character far more than the adversities themselves. Much like iron is forged by heat, your most significant challenges and your most painful experiences present the greatest opportunities for your personal growth.
You accommodated a thousand failures of mine, and yet you foresee the other side of mine, which is about to realise. I believe your words as much as I believe in myself. Your everlasting impression on my life will reflect on my leadership tomorrow and forever. I am your lifetime student, and I am blessed of being one…..
31 students in a class representing 26 nations, it was a dream come true. We built our own nation, a nation of nations. A neverending bond defined by love and gratitude. If I write my story about these flawless people, words will fall apart. Let me hide those great feelings into the safe of my heart forever because few things can never be expressed but to be felt, eternally. All I do, to love you, MRCB O2.
When I got the admission call from IE Business School, it was a dream come true to study with extraordinary colleagues in one of world’s best business…… Read more “Why is learning more important than grades?”
Since Professor Richard Thaler has got Nobel in Economics for his theory about “Exuberance is Rational,” it is sort of introspection for me to sit and re-look…… Read more “Event: Branding building in the age of cognitive overload”