Life is not a set of pre-defined rules, you have to write yours.
Supreme Court is a highly respected and legitimate authority in India, despite being its order of regulating timings (between 2000 to 2200 hours) of burning fire-crackers on Diwali, the fire-show went on way beyond. Crackers were burned by the people of Delhi even knowing the ongoing hazard of air pollution in the capital city. Why it had happened, how it could have been handled, what are the possibilities of the future? Behavioural sciences have some answers....
Our propensity to label people, ideas or things based on our initial opinions of them is so high, that even two simple words have the power to influence it.
Search engines have two primary functions: crawling and building an index, and providing search users with a ranked list of the websites they've determined are the most relevant. Great Content encourages people to link to your pages and shows Google your pages are exciting and reliable. This leads to a successful SEARCH ENGINE OPTIMISATION because Google wants to show interesting and authoritative pages in its search results.
Duncan Wardle is former vice president of innovation and creativity at Disney, the world’s most creative organization, the Walt Disney Company. He now serves as an independent innovation and design thinking consultant, helping companies embed a culture of innovation and creativity across their organization.
Have you ever thought of pricing beyond cost + margin? Did you ever notice the way you make decisions by available choices? Did you ever feel curious when a book judged by its compelling cover became a boring read? Have you ever thought why a shirt is priced at 2999 instead of 3000?
"The answer doesn’t have to be in your head; you can look outside yourself. If you’re truly looking at things objectively, you must recognize that the probability of you always having the best answer is small and that, even if you have it, you can’t be confident that you do before others test you. So it is invaluable to know what you don’t know. Ask yourself: Am I seeing this just through my own eyes? If so, then you should know that you’re terribly handicapped."
Why do we do the things we do? What is it exactly that drives our action? What do we know about our motives? A consumer decision-making journey is not easy to understand. We rarely make rational choices in our lives and our purchases...
A nudge is an aspect of the choice architecture that alters people’s Behaviour in a predictable way without forbidding any options or significantly changing their economic incentives. To count as a mere nudge, the intervention must be easy and cheap to avoid. Nudges are not mandates. Putting fruit at eye level counts as a nudge. Banning junk food does not.
As storytelling is becoming another mainstream mode of advertising, what kind of stories a brand should tell to keep it outstanding and clutter-free.