Nudged: How Brands Can Create a Difference by Using Behavioural Economics

A nudge is an aspect of the choice architecture that alters people’s Behaviour in a predictable way without forbidding any options or significantly changing their economic incentives. To count as a mere nudge, the intervention must be easy and cheap to avoid. Nudges are not mandates. Putting fruit at eye level counts as a nudge. Banning junk food does not.

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A Teacher Like Her

You accommodated a thousand failures of mine, and yet you foresee the other side of mine, which is about to realise. I believe your words as much as I believe in myself. Your everlasting impression on my life will reflect on my leadership tomorrow and forever. I am your lifetime student, and I am blessed of being one…..

10 Months, 10 Things — All About IE

31 students in a class representing 26 nations, it was a dream come true. We built our own nation, a nation of nations. A neverending bond defined by love and gratitude. If I write my story about these flawless people, words will fall apart. Let me hide those great feelings into the safe of my heart forever because few things can never be expressed but to be felt, eternally. All I do, to love you, MRCB O2.