10 Months, 10 Things — All About IE

In the past ten months, I persisted 54 Group Projects, 42 Subjects, 11 exams and an unknown number of individual tasks to proudly earn my Master at IE Business School. As someone asked me, “How good IE is?,” and I loftily replied: “how good are you?”

Nothing comes easy and what comes easy has no glory. It was a big sacrifice to leave my job, staying away from parents for so long and keeping a sharp eye on every Euro I was spending. Today and forever, I can proudly announce that I took a bold decision and it is set to transform my life endlessly.

It was not an easy journey at all but I fought well, I survived, and I earned what I deserved.

10 months in the Mecca of Human Science and Technology, and I have gained 10 life learnings:

Go Beyond: You have to push every limit you set for yourself to be successful. Success doesn’t lie where you think it is, you have to go beyond. One step further, and one step more until you’re unbeatable. One more shot, one more improvement, one more chance to be irreplaceable.

I woke up every day to fought the great battles against my own limitations. To push myself beyond what I considered is the limit. I puked, I cried, I made horrible mistakes; that’s how I learnt, and I shall continue to learn all the way.

Collaborate: Edward Everett Hale quoted, “Coming together is a beginning; keeping together is progress; working together is success.” If I have to sum up my whole IE learnings in one word, it would be, “Collaboration.” There is no force mightier than collaboration. You may walk alone a few steps successfully, but you will never reach far enough, I can guarantee it. I have seen untrained people collaborating and winning, I have witnessed extraordinary people falling apart and losing. People who are not team-players are just not good enough!

Tough Love: Is not it true to find what you love and let it kill you? People often ask me why you love IE so much and I answer them, “Why not to love something I sought with all my heart, what made me strong enough to face any reckless obstacle in my life, what challenged me to embrace difficulties to rise.” As Valeriia Nikolaienko, my philosophical coffee date and good-friend told me that IE made her daring enough to make her hands dirty in any damn thing even she doesn’t know about. Everything seems possible now.

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No Ordinary: We all are born ordinary, but it is up to us to make a choice not to die ordinary. As Nelson Mandela said, “There is no passion to be found in settling for a life that is less than the one you are capable of living.” It is not just about life, it is about work as well. There is no passion to be found in settling for the work that is less than the one you are capable of producing. At IE, I entered as an ordinary student, but I walked out with the potential to be extraordinary in whatever I shall do in my life.

Know Thyself: Life doesn’t give us many opportunities to know ourselves in depth, our values, capabilities, strengths and weaknesses. To be a great leader, you must take time to actualise and practice it. To harness the best potential of your team, you must know thyself. It starts with you, to lead with integrity, to set an example that others will follow.

At IE, you should know your strengths to survive on difficult group tasks. To turn your weaknesses into opportunities and become successful. I have seen some fantastic transformations happening around, and it was inspirational to learn from peers.

Work Until It Is Done: At IE you don’t work on your projects until it is the dusk, you work until it is done! Hard work has no replacement but working hard is not enough if you wish to stay ahead. You have to be creative, collaborative and consistent regarding your efforts. The rule is simple, you have to give your 110%. There is a stage when your efforts become your luck. Especially, when you have to compete against exceedingly best people around. Define your luck with your work.

Re-think, Re-evaluate, Re-design: Challenge what they call the best, the best is yet to come. Re-think what is prevailing, re-evaluate what are the standards, re-design what should be optimised. IE is entrepreneurial, we reject what is consistent, we reject what is mediocre.

Learn Forever: You should only stop learning when you die, I wish there would be the scope of carrying some books to the grave. A minute of free time after IE experience drives me crazy, I crave to make every second worth of learning something new. Never let anything to stop you from learning every day, it should not be a need, it should be a deeply ingrained habit.

Diversity is Love: 31 students in a class representing 26 nations, it was a dream come true. We built our own nation, a nation of nations. A neverending bond defined by love and gratitude. If I write my story about these flawless people, words will fall apart. Let me hide those tender feelings into the safe of my heart forever because few things can never be expressed but to be felt, eternally. All I do, to love you, MRCB O2.

Time Flies: As my friend, Paco said in his closing ceremony speech, “It was the year that went with the lightning speed.” We were so busy with work that we never realised that our golden days together at IE are over. That’s life! Nevertheless, we are IE family forever.

To end this note, I wish to reiterate an excerpt from my INFLUENCE AND PERSUASION assignment:

“Add value to seek value. Everything that is considered the best is scarce.” Sourav Raina  

……..so is IE Experience.

 

IE Forever!

 

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Event: Branding building in the age of cognitive overload

Since Professor Richard Thaler has got Nobel in Economics for his theory about “Exuberance is Rational,” it is sort of introspection for me to sit and re-look the concepts of marketing I know. I always perceived myself as an irrational customer, that’s why I was reluctant to pay the maintenance fee for 1 year at CR7 CRUNCH when I am about to use it for 9 months. Yes, Eli (MRCB Partner in crime) found it weird, and I kept my point explaining the concept of rationality.

Prof Thomas Ramsoy did answer my question in a beautiful way that how important it is for managers and academicians to collaborate and work to achieve the purpose of grabbing “attention” of customers in the times of cognitive overload.

Neuromarketing is indeed a beautiful invention of cutting-edge technology to analyze what a consumer never shares. It indeed tells us how a consumer “behaves” in a particular situation without even consciously intended to. Learning about the brain always makes me inquisitive that how capable it is, thanks to my association to positive psychology.

It was an informative session from an eminent professor, who is also the founder of Neurons Inc, revealing the exciting facts about brain and how it is targeted in the world of marketing. In a race of seizing the pie of a customer’s market-share, how brands end up without even getting noticed.

There is no tunnel with a single way, while the time is limited and the customer is impatient. It is the matter of a couple of seconds, in which customer makes its purchasing decisions. Challenge is to focus on direct emotions, not just liking.

Nevertheless, there is a lot to learn for marketers from Neuroscience, and it is the time to “re-search” the subconscious!

Tough Love

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If continued working with Asian Paints, today I would have completed 6 years of professional journey. It is wonderful to be at IE and starting a new adventure with hugely talented & phenomenally diverse bunch of people on earth. Sometimes, I can’t even believe that it is happening and yes, it is profoundly happening now.

Starting the first day at Segovia, a World Heritage Site by UNESCO,  is famous for its cathedral, alcázar castle and its aqueduct. It is also renowned for its Romanesque art and many other outstanding buildings, including monasteries and convents. One of these convents, the Convent of Santa Cruz la Real, is currently the headquarters of IE University campus just outside the city walls in the Eresma River valley. A 12th-century building which was personally commissioned by Queen Isabella, whose figure sculpted in wood appears praying together with her husband.

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The Dean, Mr. Lee Newman commenced his powerful speech about IE’s believe in dynamic learning in a continuously changing world, and infusion of “Change is attitude” DNA among its students. To “TOUGH LOVE,” and strive to bring out the best possible; (H)umanly, (S)ocially and (T)echnologically. It was already quite clear that it is going to be a tough year ahead. To challenge the limits and GO BEYOND.

IE is not traditional, and it is never going to be, it is the Business School of today!

It is the place where technology and humanity meet to create remarkable scientifically proven facts. It is amongst few places on earth where women outnumber men, where the student to faculty ratio is unbelievable, where the whole world studies in a country.

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Precisely, IE School of Human Sciences and Technology is the home of 357 meticulously chosen students from 67 nationalities, who can speak 32 languages, who represent the world’s best organizations and possess the capability to become the future ambassadors.

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IE demands better than the best! You work after you are done with your work. Every day begins with a challenge to give the best shot. I heard that people start in nice suits and end up in Jeans and T-Shirts. That’s TOUGH LOVE!

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…..till the next BLINK, proud MRCBian! 🙂