10 forms of content that work best for SEO

Search engines have two primary functions: crawling and building an index, and providing search users with a ranked list of the websites they've determined are the most relevant. Great Content encourages people to link to your pages and shows Google your pages are exciting and reliable. This leads to a successful SEARCH ENGINE OPTIMISATION  because Google wants to show interesting and authoritative pages in its search results.

Psychology of Pricing: The Decoy Effect

Have you ever thought of pricing beyond cost + margin? Did you ever notice the way you make decisions by available choices? Did you ever feel curious when a book judged by its compelling cover became a boring read? Have you ever thought why a shirt is priced at 2999 instead of 3000?

Nudged: How Brands Can Create a Difference by Using Behavioural Economics

A nudge is an aspect of the choice architecture that alters people’s Behaviour in a predictable way without forbidding any options or significantly changing their economic incentives. To count as a mere nudge, the intervention must be easy and cheap to avoid. Nudges are not mandates. Putting fruit at eye level counts as a nudge. Banning junk food does not.

How “Market-ing” is Evolving in Digital Era

As the market-ing entered into the digital era and thus continuously evolving its concepts. Marketers have to re-look and re-arrange the strategical inputs to co-create the whole thing. Unsurprisingly, marketing has adopted the process of digitalization at its best to understand and connect the customers, thereby creating the superior value propositions. In the digital world, communities … Continue reading How “Market-ing” is Evolving in Digital Era