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SOURAV RAINA

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Tag: Sourav Raina

Case Study: High-Efficiency Electric Motor Market Assessment & Growth Strategy

The objective was to help the client in funnelling down segments up to the 3 most qualifying ones (the 3 final ones were Mobility, Industrials, and HVAC) on a global scale, to deep dive into identified market opportunities, and to understand the customer needs within. 

Electric Motor Market Assessment, Growth Strategy, Management Consulting, Market Assessment, Market Research, Sourav Raina

i5: What Has Changed in Consumer Decision Making?

Why do we do the things we do? What is it exactly that drives our action? What do we know about our motives? A consumer decision-making journey is not easy to understand. We rarely make rational choices in our lives and our purchases…

Consumer Behaviour, Consumer Decision Making, i5 Model of Consumer Decision Makring, Marketing, Psychology, Sourav Raina

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