Strategy | Research | Innovation
The objective was to help the client in funnelling down segments up to the 3 most qualifying ones (the 3 final ones were Mobility, Industrials, and HVAC) on a global scale, to deep dive into identified market opportunities, and to understand the customer needs within.
Why do we do the things we do? What is it exactly that drives our action? What do we know about our motives? A consumer decision-making journey is not easy to understand. We rarely make rational choices in our lives and our purchases…
SOURAV RAINA 