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SOURAV RAINA

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Author Archives: Sourav Raina

Simplicity as an Alternate

Simplicity is hyperfocus on extracting what matters from what’s notMore

The Perceived Value of Happiness

Time is by virtue of which everything becomes nothingness in our hands and loses all real valueMore

Quantum Computing: The Current Progression

The private investment in quantum technology has doubled in 2022 to reach US$ 1.4 billion compared to US$ 0.7 billion in 2021More

More Tech Regulations: How Countries are Preparing to Limit the Power of Big-Tech

EU is leading the way with even more stringent laws to regulate the big-tech after implementing GDPR in 2018More

Brand Storytelling: The Power of Purpose

As storytelling is becoming another mainstream mode of advertising, what kind of stories a brand should tell to keep it outstanding and clutter-free. More

Nudged: How Brands Can Create a Difference by Using Behavioural Economics

A nudge is an aspect of the choice architecture that alters people’s Behaviour in a predictable way without forbidding any options or significantly changing their economic incentives. More

10 forms of content that work best for SEO

Search engines have two primary functions: crawling and building an index, and providing search users with a ranked list of the websites they’ve determined are the most relevant.More

Why Uber Eats Failed in India

Uber Eats is the second victim of the price war in Indian food-tech after Food PandaMore

AI in Drug Discovery

Cost of developing a new prescription drug that gains market approval is approximately US$2.6BMore

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